4 Brand Tips for your staging business
Building your brand is a crucial part of developing your business. It's the foundation that will give your organization a voice, identity, value, and awareness among your dream clients. I have learned some biz essentials when it came to my business rebrand. If you’re wanting to revamp you brand or have considered to starting your business but need more direction — than this blog is for you.
I partnered with boutique branding agency gal Jessica Cascante Allouche from Midnight Hex — Many thank you’s for your stunning work. Go check her out.
01 YOUR BRAND IS MORE THAN A LOGO
I’ve read this before and after going through the process… this is clear for me now. My log for instance, is a visual representation of my business. It is not my tone & messaging, the filtered & carefully curated photography, my minimalistic website nor my selected color palette and font pairings. However — All of these elements are what come together to create my “Brand Identity”.
02 Maintain Social Presence
Developing a social look & feel is fantastic, but I’ve learned that it can’t stop at that point — consistency is key. Maintaining that presence is just as important as the one built — for example, have you ever gone to a brand's instagram feed, only to find that nothing has been posted in the past two months? Chances are, it didn't have a positive impact on your perception right? Finding a preset of photography filter and sticking to it will add cohesion and a polished look.
03 Start a Blog
A blog is a fundamental step of generating organic traffic to your website & building a community. By creating content that matches what they're searching for, I’m building a strong loyal base. That's why it's so important to make blog posts relevant to your target audience.
04 Website REVAMP
Less is more when it comes to your website — make it beautiful and functional, so potential clients know you are easy to work with. Lay out your home page strategically — every visitor should be clear on what your core service offering is and your personal brand shines. Investing in a branded shoot is worth the investment!